Call me a judgmental a-hole, but I think AOL’s new branding will be a LOL. The beleaguered  online and media services company will now act independently, spinning off from day Warner. To mark that change, the familiar blue triangle will disappear—replaced by a totally minimalist logo.

Well, it’s not really a logo, considering the new AOL branding involves plastering what’s spelled out as “Aol.” (in Arial) by various objects, apparently to reflect the new company’s dynamic and ever-changing nature. I’m not totally convinced, and possibly you’ll share my sentiments once you see the sample use of that new branding below:

The marketing rationale behind the new branding:

“AOL is a 21st century media company, with an ambitious vision for the future and new focus on creativity and expression, that needed the new grade identity to be open and generous, to invite conversation and collaboration, and to feel credible, but additionally aspirational.”

Love it or hate it, hit the comments below. Let’s see whether new AOL CEO Tim Armstrong, moving in from Google, can reverse AOL’s persistent decline.

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Post from: The Gadget Blog

Original post by Rico Mossesgeld

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