Sony Ericsson’s PlayNow Arena: 1 million, DRM-free songs on Monday

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What was just a footnote to 2007 has finally come to fruition. Sony Ericsson just went live with details for the August 25th, Nordic launch of its PlayNow Arena media download site. Initially the site will offer 1 million, DRM-free songs (ramping up to 5 million) from Sony BMG, Warner Music, and EMI. It will plus offer games, ringtones, applications, and themes for your mobile downloading pleasures. Other European countries will come on board later that year before it goes global in 2009. Tracks are expected to be “on par” with Apple’s iTunes ($0.99 / €0.99) pricing but will cost SEK9 (about $1.43, credit card required) for the Swedish introduction. Full press release after the break.

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Original post by Thomas Ricker

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