Apple Now Owns 9.5% Of The iPhone Graphics Processor Design Firm

Apple went from owning 3.6% of Imagination Technologies to owning 9.5% (this is the maker of the PowerVR graphics architecture found in the Iphone) thanks to a recent round of share acquisition (2.2M shares). Interestingly, Intel plus owns about 16% of Imagination, as there are plans to license graphics technologies for integration into Netbooks and MIDs.

The PowerVR story is a roller-coaster ride: it got some glory for being in the SEGA Dreamcast and started to invent a name for itself in the PC space, but ultimately got crushed by Nvidia and ATI. Imagination thereupon retreated into the mobile space where its PowerVR had an inherent advantage and got quite a few contracts, but the Iphone deal is the one has changed the game for the company.

Permalink: Apple Now Owns 9.5% Of The Iphone Graphics Processor Design Firm from Ubergizmo | Hot: Wii, PS3 and Natal Motion Sensing


Original post by Simon

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